About Us

Kathleen Woolever, president, is a veteran in the data management field. Previously holding the position of Director of Database Marketing and Customer Relationship Management at the Pennsylvania Chamber of Business and Industry (the statewide chamber of commerce), she has extensive experience in developing marketing and relationship management solutions. Prior to joining the PA Chamber, Kathy was Manager of Targeting Services for Harte-Hanks Direct Marketing in Baltimore, MD and a marketing analyst for AT&T in Basking Ridge, NJ.

Woolever founded Datalytics in 2007 to help associations, chambers of commerce, and other organizations improve their marketing and customer retention efforts ultimately increasing their bottom line.

An accomplished public speaker, Kathy has been recruited to present at conferences for association executives, including such topics as "The Art and Science of Profiling Your Customers,"  "There's Gold in Your Database" and "Relationship Marketing for Member Retention."

Kathy has previously served on the Board of Directors for Family Support of Central PA; Central Pennsylvania Association for Female Executives; and the Pennsylvania Chamber of Commerce Executives. Kathy holds a B.S. in Quantitative Business Analysis from Penn State University and a M.S. in Management, Stevens Institute of Technology.