As a well-established organization, you know that it costs more to get a new customer than to keep an old one. But are you effectively managing your relationships with your customers and prospects? Do you hear words of thanks from your clients for keeping them in the loop or do you hear complaints that they only hear from you when you’re asking for money? Are you able to capitalize on cross-selling opportunities and targeted prospecting or can’t your data system provide the necessary information?
Successful organizations know how to capture, manage, and utilize their client data to keep customers and increase revenue. Unfortunately, many organizations either don’t have the right systems in place or just don’t have enough manpower to keep on top of their customer data. Fortunately, help is available to:
- Find more relevant prospects
- Reduce marketing costs
- Increase response rates
- Increase member involvement and satisfaction
At Datalytics, we can evaluate, clean, and manage your marketing data to improve your membership and your bottom line. Best of all, we help you finally take control of your member communications. Whether you need help training your staff on your existing data management system, streamlining your current processes, or choosing a data management system that will work best for your team, Datalytics can help.